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The Essential Clayton Christensen Articles

Clayton M. Christensen verdanken wir die Theorie der disruptiven Innovation. Aber nicht nur. Weiterbildung bildete einen Arbeitsschwerpunkt des Clayton Christensen Institutes. Und so habe ich auch an dieser Stelle immer wieder auf Artikel über Innovationen in der Weiterbildung, MOOCs und Blended Learning verlinkt, die direkt oder indirekt den Stempel des Institutsgründers trugen.

Clayton M. Christensen ist am 23. Januar 2020 verstorben. Harvard Business Review verlinkt deshalb “the most essential and influential of Christensen’s HBR articles”.

“Clayton M. Christensen is best known for his theory of disruptive innovation, in which he warns large, established companies of the danger of becoming too good at what they do best. To grow profit margins and revenue, he observes, such companies tend to develop products to satisfy the demands of their most sophisticated customers. As successful as this strategy may be, it means that those companies also tend to ignore opportunities to meet the needs of less sophisticated customers — who may eventually form much larger markets. An upstart can therefore introduce a simpler product that is cheaper and thus becomes more widely adopted (a “disruptive innovation”). Through incremental innovation, that product is refined and moves upmarket, completing the disruption of the original company.”
The Editors, Harvard Business Review, 24. Januar 2020

Bildquelle: World Economic Forum (Wikipedia, CC BY-SA 2.0)

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