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The Business of Social Business: What Works and How It’s Done

Aus „Enterprise 2.0“ ist inzwischen „Social Business“ geworden. Das IBM Institute for Business Value steckt in diesem Report das neue Spielfeld ab (das natürlich irgendwie das alte ist) und fasst die Ergebnisse aktueller Untersuchungen und Befragungen zusammen. Darauf aufbauend liefern die Experten Definitionen („We define social business as embedding social tools, media, and practices into the ongoing activities of the organization“), identifizieren Schwerpunkte und erläutern diese. Unterstrichen wird dabei besonders der Zusammenhang von „social practices“ und „innovation“ als strategisches Unternehmensziel. Eine interessante Aufzählung findet sich unter dem Stichwort „finding and building expertise“:

„Lifetime learning has increasingly become a necessity – both for employees and their employers. To support this, organizations are building social practices into their formal and informal learning efforts as this can help reduce the time it takes to develop needed skills. Our research shows that organizations are applying social capabilities to enhance learning through: 

– Sharing comments and insights on learning materials
– Building teaming dynamics into learning situations
– Using gaming techniques, such as rating and scoring
– Incorporating modern simulations methods to provide practice and testing
– Providing access to subject matter experts relevant to a topic
– Involving increasing numbers of experienced employees in teaching each other
– Using tools such as video and multimedia to capture attention and improve retention
– Tracking learning progress and effectiveness.“

IBM Institute for Business Value, November 2012

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