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Micro-blogging can help build your organisational culture

Dan Pontefract (Head of Learning & Collaboration, TELUS) erläutert hier, warum Microblogging – also der schnelle, informelle Informationsaustausch mit einer begrenzten Zahl von Zeichen – ein zeitgemäßes Instrument sein kann, um die interne Vernetzung in Unternehmen zu unterstützen. „A culture of sharing“ nennt er es.

„Micro-blogging, quite simply, should be thought of as a method in which organisations might flatten its hierarchy, increase the number and quality of relationships between employees, and speed up the exchange of knowledge, ideas and information within the business. Micro-blogging can also help mitigate missing connections between the field worker, the front line, the individual contributor, the manager, the director, the VP and the executive suite. By gaining access to peers that one might not otherwise know, the flow of organisational information and knowledge speeds up at a fraction of the time and cost.“
Dan Pontefract, Global Focus (EFMD), Vol. 06, 01/2012 (via brave new org, 4. Juni 2012)

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