Jochen Robes über Bildung, Lernen und Trends

Out-spend or out-teach

Man kann diesen Artikel als zeitgemäßen Versuch lesen, Marketing und Bildung zu verbinden (“marketing-through-teaching”). “And teaching is the “killer app” for a newer, more ethical approach to marketing.” (Etwas nüchterner ist ja auch hierzulande immer häufiger die Rede von “e-Learning als Instrument der Kundenbindung”.)

Man kann sich aber auch auf einen Satz dieses Artikels konzentrieren, der da heißt: “The most important skill today is … teaching.” Und dann, wie George Siemens hier getan, einen wunderbaren Gegenentwurf präsentieren:

I disagree with this statement. In fact this particular attitude has created the ineffective education system to which we subject our learners. I agree with the author’s view that education is beyond simply classrooms. Marketing, PR, networking – all of these tasks have a learning component. It’s not about teaching, however. Corporations need to provide means for their customers to learn – learn about their products, learn about their values, etc. Teaching is one-way, teacher-in-control. The heart of most new collaborative and social technologies is about giving the end user control. That is the opposite of teaching. The most important skill today is learning…and for corporations, academics, and designers, the most important skill is designing learning ecologies.”
Kathy Sierra, Creating passionate users, 7 September 2005
[Kategorien: Weiterbildung allgemein]