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Best Practices in Learning Measurement

Ich bin gerade „berufsmäßig“ am Thema dran, von daher lag es nahe, diesem Artikel meine Aufmerksamkeit zu schenken. Was vorliegt, ist eine übersichtliche und pragmatische Aufzählung von Erfahrungen auf diesem Feld. „The article attempts to discuss some of the more significant characteristics and best practices that have helped organizations create an effective learning measurement process.“ Genau das tut er. Die Suche nach Unternehmen aber, die Kirkpatrick nicht nur kennen, sondern wirklich umsetzen, geht weiter …
Jeffrey Berk, CLO, Oktober 2003


Konkret die 1o Ratschläge, die Jeffrey Berk gibt (die aus meiner Sicht wichtigsten habe ich fett hervorgehoben:

1. Plan Your Metrics Before Writing Survey Questions
2. Ensure the Measurement Process is Replicable and Scalable

„Organizations tend to spend thousands of dollars on one-off projects to measure a training program in detail. …
It is essential to make sure that you create a measurement process that can be replicated and scaled across all learning events without spending more on measurement than you do on training.“

3. Ensure Measurements Are Internally and Externally Comparable
4. Use Industry-Accepted Measurement Approaches
5. Define Value in the Eyes of Your Stakeholders
6. Manage the Change Associated With Measurement
7. Ensure Metrics Are Well Balanced
8. Leverage Automation and Technology

„Although this goes hand and hand with a measurement process that is replicable and scaleable, it is worthy of separate mention. Your measurement process must leverage technology and automation to do the heavy lifting in areas such as data collection, data storage, data processing and data reporting.“

9. Crawl, Walk, Run
10. Ensure Your Metrics Have Flexibility